We've been putting the finishing touches on a gorgeous pop-up store, and we are NOW OPEN! Designed by the MB team, it's an all-new kind of Max Black.
We've hand-picked our best collections, stocked the shelves with your favourite essentials, and added a surprise or two just for the opening.

Find the Max Black pop-up opposite our old store at...

>> Level 1, 249 King Street, Newtown <<
(above Pentimento)

Max Black New Store at Level 1, 249 King Street, Newtown


On Saturday, November 24th, our beautiful store in Newtown was destroyed by a fire that started in the restaurant below. The Max Black family would like to thank everyone for the immense love and support we have received during this time of assessment and recovery.

Our staff and customers on the night were able to leave the building safely and we thank the NSW Fire Service, Police and locals for their assistance during the blaze.

The building is now being managed by our insurance partner, the NSW Fire Service and our good neighbour, Happy Chef. We have begun the slow process of recovery inside and hope that we’ll be able to share with you what’s to come over Summer.

It’s not often that anyone experiences a tragedy like this. Max Black is many things to many people - a home-away-from-home, a place of learning and healing, a place of fun, discovery and empowerment. And even though we’ll be a little more digital for just a little while these qualities are not going to change, we promise you!

Whilst the fire at Max Black is devastating news for our team, our partners and our community, Max Black’s immediate focus is on ensuring we continue to bring you all the Max Black goodness your heart desires. You might have noticed our shiny new website, where you’ll still be able to pick up all the gear you love and connect with the Max Black people who served you before.
Group photo of the Max Black team

Over the next couple of months you may see a few less products in stock, and you might also notice that you receive more than one package for a single order. This is because, for a short time, we’ll be partnering with local distributors to make sure you still get your items quickly.

For our exclusive lines, including Max Black branded products, we’re working to have new stock manufactured and online asap. Some items will be back before you know it, while others will take more time to reappear. Hand-made and bespoke sexiness takes a little longer!

We’ve launched a new blog - - where you can keep up-to-date with the latest news about the fire and our journey to rebuild, as well as hear about when your fave exclusives are back in store, and to tap into the same great advice and fun you always loved. Sign up to our email news and check out our Twitter, Facebook and Instagram pages for even more.

We hugely appreciate the messages of love and support, and the offers of help that we have received from our community and beyond.

Max Black has grown to be a store loved by the community, not simply by the efforts of our team but by the feed-back we have received from our caring customers and by the support of the many community organisations we work with. To all these people we would like to say a big THANK YOU!

Many people have offered support and, at the moment, the best way to support us is to buy a gift for yourself or a friend from us on-line.

With a little luck, and a lot of work, Max Black will be back on King Street in 2019. We’ll be bigger, brighter and sexier than ever before.

Love, the Max Black Team!

Max Black was created from the belief that intimate shopping in Australia deserved to be reinvented. Sydney was desperate for an empowering female-friendly, LGBT+ and couple-friendly space in which to shop for pleasure products. We have over 10 years of experience in helping people explore their pleasure and intimacy and find only the highest quality, body safe toys, books, latex and more.

Shopping for intimate products is always fun at Max Black. The environment is bright and clean, the kind of space you’d expect in any high-end retail store, yet with a relaxed friendly atmosphere. Our highly-trained staff are virtually walking encyclopedias of toys and other essentials, and they make asking questions so much easier. We always want you to find the perfect item, whether it’s for you, a friend, or a loved-one, and within whatever budget. Our predominantly female team makes your shopping all the more comfortable.

We believe everyone should have equal access to the absolute best pleasure products from around the globe, so we thoroughly research the very best items – in quality, looks and price. This means our toys are safe and sexy. We're vigilant about keeping our selection phthalate-free, which means no nasty chemicals. Our wide selection of lubricants include natural, organic and vegan options, and we ensure that all our lubes are paraben free. Plus, you can feel (and taste!) them before you buy. Our aim is to stock products that are fun and safe to use, and made by the world’s most trusted brands. Max Black has been working closely with manufacturers Fun Factory, Wild Hide and BS Atelier for many years and we are proud to have been part of broader developments in the industry, its practices and its products.

We also have the largest selection of latex in Australia. Our latex, lingerie and accessories have been featured in well-known media including Vogue, Oyster Magazine, Cosmo, Australia’s Next Top Model and BuzzFeed, and worn by celebrities such as Amanda Seyfried and Jessie J.

At the core of our philosophy are the communities we serve.

We create opportunities for education and connection that enhance the intimate experiences and journeys of diverse individuals, their relationships and their communities. We recognise the power of difference, individuality and personal expression and in doing so honour the trust placed in us by our customers, our team and our industry.

Max Black works closely with a network of health service organisations, educators and professionals in a variety of related fields. We have strong relationships with the health community including a directory of therapists and counsellors and official partnerships with CLAUDE and ACON. Through these relationships we’re able to provide education opportunities, health information and specialty products, essential services and the opportunity to explore the incredibly diverse worlds of pleasure and sensuality.

We run our own workshops in-house as well as hosting some of the best educators and speakers from around the world, including Buck Angel, Tristan Taormino, and local health professionals Cyndi Darnell and Christina Spaccavento.

Our communities are at the heart of what we do. At Max, you’ll always be able to get the latest information on health services, workshops, and community events.