The Max Black Story

Max Black was created from the belief that adult shopping in Australia deserved to be reinvented. Sydney was desperate for an empowering female-friendly, LGBT+ and couple-friendly space in which to shop for adult products. We have over 10 years of experience in helping people explore their pleasure and intimacy, learn more about sex and sexuality, and find only the highest quality, body safe toys, books, latex and more.

Shopping for adult products is always fun at Max Black. The environment is bright and clean, the kind of space you’d expect in any high-end retail store, yet with a relaxed friendly atmosphere. Our highly-trained staff are virtually walking encyclopedias of sex toys and other sex essentials, and they make asking questions so much easier. We always want you to find the perfect item, whether it’s for you, a friend, or a loved-one, and within whatever budget. Our predominantly female team makes your shopping all the more comfortable.



We believe everyone should have equal access to the absolute best pleasure products from around the globe, so we thoroughly research the very best items – in quality, looks and price. This means our adult toys are safe and sexy. We're vigilant about keeping our selection phthalate-free, which means no nasty chemicals. Our wide selection of lubricants include natural, organic and vegan options, and we ensure that all our lubes are paraben free. Plus, you can feel (and taste!) them before you buy. Our aim is to stock products that are fun and safe to use, and made by the world’s most trusted brands. Max Black has been working closely with manufacturers Fun Factory, Wild Hide and BS Atelier for many years and we are proud to have been part of broader developments in the industry, its practices and its products.

We also have the largest selection of latex in Australia. Our latex, lingerie and accessories have been featured in well-known media including Vogue, Oyster Magazine, Cosmo, Australia’s Next Top Model and BuzzFeed, and worn by celebrities such as Amanda Seyfried and Jessie J.



At the core of our philosophy are the communities we serve

We believe that every adult should have the opportunity to discover, explore and celebrate their sexuality in safe, positive and empowering ways. We create opportunities for education and connection that enhance the intimate experiences and journeys of diverse individuals, their relationships and their communities. We recognise the power of difference, individuality and personal expression and in doing so honour the trust placed in us by our customers, our team and our industry.

Max Black works closely with a network of health service organisations, educators and professionals in a variety of related fields. We have strong relationships with the health community including a directory of therapists, sexologists and counsellors and official partnerships with CLAUDE and ACON. Through these relationships we’re able to provide education opportunities, sexual health information and specialty products, essential services and the opportunity to explore the incredibly diverse worlds of sexuality.

We run our own workshops in-house as well as hosting some of the best educators and speakers from around the world, including Buck Angel, Tristan Taormino, and local sexual health professionals Cyndi Darnell and Christina Spaccavento.

Our communities are at the heart of what we do. At Max, you’ll always be able to get the latest information on health services, adult groups, workshops, community events and parties.

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