Award Winning Products ... Award Winning Store

Winners of the Eros Shine Award for Best Adult Store Management (2011) and the Best Independent Adult Store in Australia (2012 & 2013). Visit us in-store to see why we are the most awarded adult retailer in Australasia.

We take great pride in our products, service and staff.

Max Black was created from the belief that adult shopping in Australia deserved to be completely reinvented. Sydney was desperate for an empowering female-friendly and couple-friendly space in which to shop for adult products, learn more about sex and sexuality, and find only the highest quality toys, books, costumes and more.

Shopping for adult products is always fun at Max Black. The environment is bright, friendly and clean, the kind of space you’d expect in any high-end retail store - rather than a traditional adult shop. Our highly-trained staff are virtual walking encyclopedias of sex toys and they make asking questions so much easier. We always want you to find the perfect item, whether it’s for you, a friend, or a loved-one. A predominantly female team makes your shopping all the more comfortable.



We believe everyone should have equal access to the absolute best pleasure products from around the globe so we thoroughly research the very best items – in quality, looks and price. This means our adult toys are safe, sexy and healthy. We're vigilant about trying to keep our selection phthalate-free (no nasty chemicals). Our selection of romance, massage and lubricant products feature natural, organic and thoroughly sensual alternatives to supermarket brands - and you can sample them before you make a purchase.

Our aim is to stock products that are fun and sensual to use and made by the world’s most trusted brands. Max Black has been working closely with manufacturers Fun Factory AND Jimmyjane for many years and we are proud to have been part of broader developments in the industry, its practices and its products.

And we work within our community. We support and work with sexual health services, health professionals and related community groups across Sydney. You’ll always be able to get the latest information on adult groups, men’s health and women’s health services, workshops, social groups, events and even parties.


 Vintage Vibrator Museum Sydney


Our customers are constantly delighted with the difference Max Black has made to their lives. Rest assured your shopping experience will remain completely confidential and that your personal information is only used to process your purchase. See our privacy policy for more information.

Come into our store, give us a call or shop on-line today and let us help you take your love life to an all new level of intimacy, passion, pleasure and satisfaction – it’s who we are.